YouTube Play – A Project with YouTube and the Guggenheim Museum

Western Front is pleased to announce our role as affiliate in YouTube Play, an online initiative developed by YouTube and the Guggenheim Museum. As an affiliate, Western Front will generate local awareness and participation in the project.  YouTube Play aims to showcase a wide range of online video from around the world. Visit to learn more and submit a video.

Western Front Executive Director Caitlin Jones has been invited to contribute to the YouTube Play blog, The Take, along with numerous other leading artists, scholars and  curators. To visit the blog, please see the link to the right of this page.

How to Participate

Now through July 31, 2010, participants are invited to submit new or existing videos created within the last two years at Submissions may include any form of creative video, including animation, motion graphics, narrative, non-narrative, or documentary work, music videos, and entirely new art forms.

Selection Process

After the submission period closes, the Guggenheim Museum will identify up to 200 videos for online viewing at From this group, up to 20 videos will be selected by a jury of experts, comprised of distinguished artists, filmmakers, graphic designers, and musicians, to be presented at the Guggenheim Museum in New York during a special event on October 21, 2010, on view to the public October 22, 2010, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice.

For more information please visit the Guggenheim’s site, or contact Sarah Todd: